“Alla målgrupper är potentiella ambassadörer som medverkar till hur staden uppfattas” : Kritisk legitimeringsanalys av platsmarknadsföring i Skåne
This thesis aims to critically explore the concept of “place branding” and “place marketing” in the context of public organizations. By employing Theo van Leeuwens model for discourseanalysis the study looks to find out how selected public organizations legitimize the branding and marketing of the p...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Malmö universitet, Institutionen för Urbana Studier (US)
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-43493 |