‘The quest for social value’ - The narrative of IKEAs partnership with social entrepreneurs
Narratives in corporate storytelling is a powerful and persuasive tool for validation of Corporate Social Responsibility. To further their social mission, IKEA partner with social entrepreneurs, a collaboration which produce products or services for IKEA while creating incomes for the social entrepr...
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| Format: | Others |
| Language: | English |
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Malmö universitet, Fakulteten för kultur och samhälle (KS)
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23917 |