Just another ad?
Marketers often target women because they represent over half of the population in Canada and Sweden and because they are the purchasing agents for 85% of household items. Advertisers and marketers use targeted marketing on Social Media platforms in the hopes of engaging the audience enough to initi...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Malmö högskola, Fakulteten för kultur och samhälle (KS)
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23051 |