'The battle never stops' - A discourse analysis of Nerf toy gun advertisements
This study consists of a discourse analysis of five Nerf toy gun commercials which were aired on US television between 2017 and 2018 and were produced by the international toy gun company Hasbro Inc. Using Gillian Rose’s model of discourse analysis I as a method in combination with discourse theory,...
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| Format: | Others |
| Language: | English |
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Malmö universitet, Fakulteten för kultur och samhälle (KS)
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22967 |