Museums on Instagram - Engagement with audiences on social media
This thesis will explore the engagement modes of museums on Instagram by looking at the content of 1230 posts published by forty museums in Sweden and New Zealand over a three month time period. The analysis will focus specifically on the museums intention behind each post, with the use of an analyt...
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| Format: | Others |
| Language: | English |
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Malmö universitet, Fakulteten för kultur och samhälle (KS)
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22904 |