Trust in influencer marketing A qualitative study on audience reception of Royal Design advertising
The aim of this thesis is to investigate whether there is a trust between social media influencers and their followers, and if so, to what extent. The methodological approach consists of an analysis of interview material, expert interviews and selected comment boxes on social media. By conducting qu...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Malmö universitet, Fakulteten för kultur och samhälle (KS)
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22613 |