A Billion Reasons to Sell Africa - A Kenyan Case Study
‘Africa Rising’ is an ideology which is gaining increasing traction and momentum amongst economists, analysts and those who would wish to present a positive perspective on the continent’s future.Advertising, more than any other mass media platform stratifies its audience along patterns of consumptio...
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| Format: | Others |
| Language: | English |
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Malmö högskola, Fakulteten för kultur och samhälle (KS)
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22389 |