Taste for exclusivity. – A visual image analysis on the representation of social class and taste.
The purpose of this study is to create a deeper understanding on how brands today arepart of culture, creating meaning and effects, persuading customers through hidden messages and cultural communication codes. The starting point for my studies has been a European approach, with a German brand as em...
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| Format: | Others |
| Language: | English |
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Malmö universitet, Fakulteten för kultur och samhälle (KS)
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21939 |