BUILDING A STORY USING SOCIAL MEDIA - A CASE STUDY OF THE BAND GHOST
This study examines how a music band can manage to build an image and story using social media platforms after the infamous break of the golden era. To put it further into perspective, the second part of the study focuses on the fans’ connection to the band and how they use social media themselves....
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| Format: | Others |
| Language: | English |
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Malmö universitet, Fakulteten för kultur och samhälle (KS)
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21444 |