Konsumentens gröna livsmedelskompass
This study aimed to get a better understanding for how packaging design, brand and certifications guide Swedish consumers when choosing between different ecological food products. The study further investigated how brands could use packaging design and a certification strategy as a way to advertisin...
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| Format: | Others |
| Language: | Swedish |
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Malmö högskola, Fakulteten för teknik och samhälle (TS)
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20968 |