Konsumentens gröna livsmedelskompass

Konsumentens gröna livsmedelskompass

This study aimed to get a better understanding for how packaging design, brand and certifications guide Swedish consumers when choosing between different ecological food products. The study further investigated how brands could use packaging design and a certification strategy as a way to advertisin...

Full description

Bibliographic Details
Main Author: Schunnesson Flores da Cunha, Luiza
Format: Others
Language:Swedish
Published: Malmö högskola, Fakulteten för teknik och samhälle (TS) 2017
Subjects:
Brand identity
Green marketing
Eco labels
Eco design
Food packaging design
Consumers decisions
Environmental certification
Ecological
Food products
Förpackningsdesign för livsmedel
Varumärkesidentitet
Grön marknadsföring
Ekologisk design
Miljöcertifieringar
Ekologiska livsmedel
Konsumentval
Social Sciences
Samhällsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20968

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20968

Similar Items