Watch out for the 4th screen: exploring user attitudes towards location-based advertisements on smartwatches
Smartwatches are becoming more and more independent from smartphones, with thousands of applications available to smartwatch users. Some businesses already included smartwatches in their marketing initiatives, and it is only a matter of time until advertisers expand to the smartwatch users´ screens....
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| Format: | Others |
| Language: | English |
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Malmö universitet, Fakulteten för teknik och samhälle (TS)
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20835 |