An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden
This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. The concept of the brand image draws vital attention from the practition...
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| Format: | Others |
| Language: | English |
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Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-86495 |