Managing brand equity during an ongoing pandemic : A qualitative study in the tourism- and hospitality industry during covid-19

Managing brand equity during an ongoing pandemic : A qualitative study in the tourism- and hospitality industry during covid-19

The aim for this study was to explore how small and medium enterprises (SMEs) in the Swedish tourism and hospitality industry have managed their brand during the covid-19- pandemic. To fulfill the aim the following research questions were asked; “How have SMEs in the tourism- and hospitality industr...

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Bibliographic Details
Main Authors: Henriksson, Josefine, Karlsson Eriksson, Ola
Format: Others
Language:English
Published: Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle 2021
Subjects:
Tourism- and hospitality industry
Brand equity
Covid-19
Branding in social media
Business Administration
Företagsekonomi
Economics and Business
Ekonomi och näringsliv
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85402

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85402

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