Internationalization and its role in the utilization of Influencer Marketing within Business

Internationalization and its role in the utilization of Influencer Marketing within Business

The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. Influencer market...

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Bibliographic Details
Main Author: Näsberg, Victoria
Format: Others
Language:English
Published: Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle 2021
Subjects:
internationalization
e-marketing
uppsala model
social network theory
standardization
adaptation
eWOM
network co-production model
social media
influencer
influencer marketing
mccracken's meaning transfer model
source credibility model
networks
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85284

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85284

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