Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets
Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79893 |