The power of CSR : A quantitative study describing the role of CSR in university students’ consumption within the outdoor industry
In recent years Corporate Social Responsibility (CSR) has gained increasing attention from companies, as CSR activities have been seen to increasingly influence consumers’ attitudes, intentions, and behaviors in relation to brands. This study aims to complement existing research, by focusing on how...
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| Format: | Others |
| Language: | English |
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Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79720 |