Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition

Since the competition on the market regarding standing out as an organization and as an employer, creating a good reputation is more important than ever.  Knowledge regarding how to attract potential employees is vital for organizations. This to be able to differentiate themselves from their competi...

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Bibliographic Details
Main Authors: Saarinen Langner, Clara, Forsgren, Felicia
Format: Others
Language:English
Published: Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75475