Internationalization challenges among born globals : A roadmap for higher success

Purpose – The purpose of this study is to advance the understanding of internationalization among born global companies. In order to fulfil the purpose, three foreign market entries were investigated at a Swedish born global that offers digital streaming services for audiobooks. Method – We conduct...

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Bibliographic Details
Main Authors: Nilsson, Karin, Sawicki, Paulina
Format: Others
Language:English
Published: Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74290