Internationalization challenges among born globals : A roadmap for higher success
Purpose – The purpose of this study is to advance the understanding of internationalization among born global companies. In order to fulfil the purpose, three foreign market entries were investigated at a Swedish born global that offers digital streaming services for audiobooks. Method – We conduct...
Main Authors: | , |
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Format: | Others |
Language: | English |
Published: |
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2019
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74290 |