Influencer Marketing : A mixed method study on the effectiveness and spread of influencers
This mixed method study set out to investigate how businesses in the fashion and apparel industry can optimize working with two types of influencers; micro-celebrities who rely on their personality to influence, and opinion leaders who rely on their expertise to influence. This was explored through...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70012 |