#SPONSORED : En kvalitativ undersökning om sponsrat innehåll på Youtube
This essay is based on a qualitative interview study with focus groups as a method and examines how sponsored videos from american influencers are received by their audience. Influencers are a new fenomena within the marketing business and therefore it is interesting to examine how this new marketin...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-68699 |