Social Media: How to Interact with Millennials and Make Use of Self-Segmentation : A Case Study of Swedish Millennials’ Behavior on Facebook

Social Media: How to Interact with Millennials and Make Use of Self-Segmentation : A Case Study of Swedish Millennials’ Behavior on Facebook

Social media are online accommodations where users can interact with other users, which has become a phenomenon that has grown and completely exploded over the past decade. Companies are well aware of this and has invested a large amount of resources in order to establish a better contact with their...

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Bibliographic Details
Main Authors: Andersson, Simon, Arnvaller, Kevin
Format: Others
Language:English
Published: Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle 2017
Subjects:
Social Media
Segmentation
Customer engagement
Millennial Generation
Facebook
Self Segmentation
Influential Profiles
sponsored Content
Suggested Posts
Segmentering
Kundkontakt
Millennial Generationen
Själv-Segmentering
Inflytelserika Profiler
Förslagna-Inlägg
Economics and Business
Ekonomi och näringsliv
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-63155

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-63155

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