Lev ett grönt år med ICA och surfa Com Hem style : En kvalitativ studie om hur Com Hem och ICA förmedlar innehållet i TV-reklamen till TV-tittaren
Television advertising has many different tasks. Some aims primarily to entertain while some companies use TV advertising to promote their brand and products. However, television advertising may be misleading. The message of the TV commercial konsekvent disappears with all the content in a TV commer...
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| Format: | Others |
| Language: | Swedish |
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Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-62440 |