Adaption of the Sales Process whenEntering a New Market : A Case Study within the Public Safety Industry
The increasing globalization has lead companies to venture into new areas of business, and thereby new markets. When entering a new market, it is important to gain market knowledge to be able to satisfy the customers’ needs. Companies are no longer competing only with products and services; they are...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-42267 |