You better shave up, 'cause we need new men. : En kvalitativ innehållsanalys av hur stereotypisk maskulinitet porträtteras i fyra reklamfilmer.
In this bachelor’s thesis we intend to investigate how masculine stereotypes are presented in four commercials before versus after #metoo. The purpose is to examine whether and in what way the masculine stereotypes have changed in our selected commercials presentation in accordance with cultural cha...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Linnéuniversitetet, Institutionen för medier och journalistik (MJ)
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96596 |