Increasing Online Hotel Bookings with the Application of Promotional Cues : A Scenario-Based Experimental Study
Background: Promotional cues are commonly applied on online travel agency websites. The most common cues were identified to be scarcity, popularity and pricing, which are said to increase consumers’ perception of scarcity, popularity and price and following enhance consumers’ booking intention. Ther...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96135 |