A qualitative study of self-identity and cultural ideals impact on Swedish females within Gen Z’s purchase behavior
Title: A qualitative study within retail of self-identity and cultural ideals impact on Swedish females within Generation Z’s purchase behaviour Authors: Cecilia Menninge & Julia Bengtsson Institution: Linnaeus University, School of Business and Economics. Program: Detaljhandel and Service M...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96039 |