The Dark Souls of Internationalization : Video Game Developers Enter the Chinese Market
This thesis analyzes how the institutional environment of the Chinese market affects market entry by foreign PC video game developers. The thesis utilizes a qualitative, multiple case study of five independent PC video game developers from around the world. The results of the thesis finds that despi...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96031 |