Konsten att kommunicera ut två varumärken samtidigt : En retorikanalys om YouTubers upprätthållande av det personliga varumärket vid reklamsamarbeten
Internet has created an opportunity for people to communicate with a larger audience and some internet users have become famous based on what they share on social media. These people are defined as influencers which includes people with a large group of followers on different social media platforms....
Main Author: | Löwenadler, Emma |
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Format: | Others |
Language: | Swedish |
Published: |
Linnéuniversitetet, Institutionen för medier och journalistik (MJ)
2019
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86232 |
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