Konsten att kommunicera ut två varumärken samtidigt : En retorikanalys om YouTubers upprätthållande av det personliga varumärket vid reklamsamarbeten

Internet has created an opportunity for people to communicate with a larger audience and some internet users have become famous based on what they share on social media. These people are defined as influencers which includes people with a large group of followers on different social media platforms....

Full description

Bibliographic Details
Main Author: Löwenadler, Emma
Format: Others
Language:Swedish
Published: Linnéuniversitetet, Institutionen för medier och journalistik (MJ) 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86232