Factors affecting Chinese consumers buying luxury goods overseas
Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. This mentality leads to consumers to achieve their own goal through luxury goods, such as...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för nationalekonomi och statistik (NS)
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85416 |