Mobile Commerce : The retail ecosystem in the technological transition
The purpose of this study is to problematize the technological transition from traditional retail to mobile commerce, its following challenges, and its impact on organizations. Further, to highlight what companies need in order to consider the implemention of this technological transition. Finally,...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE)
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-78383 |