Grow tennis in China : How to popularize professional tennis tournaments in China through customer engagement
As a highly commercialized sport, tennis is growing rapidly in the Chinese market. With robust economic growth and various supports from the government, China is becoming more and more valuable in the eyes of professional tennis tournament organizers. Nevertheless, those tournaments do not receive t...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76970 |