Users motivational drives to engage with athletes on social media

Users motivational drives to engage with athletes on social media

Title: Users motivational drives to engage with athletes on social media Authors: Victor Videgren, Alexander Jost Auf Der Stroth, Jean-Paul Mathieu Supervisor: Viktor Magnusson Examiner: Åsa Devine Background: With social media becoming a more and more prominent tool of communication within sports m...

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Bibliographic Details
Main Authors: Mathieu, Jean-Paul, Videgren, Victor, Jost Auf Der Stroth, Alexander
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2018
Subjects:
Athlete branding
Social media
Uses and Gratification theory
Motivation
Engagement
Marketing
Grounded theory
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75969

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75969

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