Employee social media actions, a potential brand destroyer? : A quantitative study regarding how employee's actions on social media influence brand attitude.
The communication means used by marketers has fundamentally changed with the rise of social media, however social media has also created a landscape that is hard for the companies to manage. What the employees says on these medias could influence the brand and therefore, companies have formulated gu...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75902 |