Without a social media strategy, you're posting in the blind : En studie om sociala medier som marknadsföringskanal

Purpose & Research questions: The purpose of this study is to examine how the use of social media as a marketing channel has influenced the company's way of working. With this purpose in mind, our research questions were formulated as follows: 1. Why are social media agencies a growing...

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Bibliographic Details
Main Authors: Frejd, Emma, Sterner, Linnéa, Strauss, Ida
Format: Others
Language:Swedish
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-70550