The phenomena of Online Purchasing : Why do consumers make the choice of canceling their purchase online?
Purpose: This study aims to identify the most influential aspects that affect the consumer’s behavior regarding purchasing online, also why consumers choose not to complete their purchase or actually do complete it. Research questions: How do an online retail store companies create a consumer expe...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68302 |