Let us tell you a story... : A study about the understanding of storytelling as a branding tool

Let us tell you a story... : A study about the understanding of storytelling as a branding tool

Bibliographic Details
Main Authors: Sophia, Monié, Emy, Pettersson
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2017
Subjects:
storytelling
narrative
branding
actantial model
sales professionals
B2B
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67997

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67997

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