Explaining customers’ relationship commitment in the non-profit sector
Purpose The purpose of the study is to explain what affect customers’ relationship commitment to non-profits organizations. Methodology This study employs the quantitative approach with the help of webbased survey. Findings Relationship commitment has two direct antecedents, namely trust and relatio...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64901 |