CRM Tool & Philosophy : The Clue to a Customer-Centric Organization

CRM Tool & Philosophy : The Clue to a Customer-Centric Organization

This thesis is focused on studying Customer Relationship Management (CRM) tool and philosophy implementation and how it develops a customer-centric view within organizations. Nowadays mutually advantageous customer relationship is the main asset of the contemporary businesses and CRM is the clue to...

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Bibliographic Details
Main Authors: Lindström, Amanda, Polyakova, Karina
Format: Others
Language:English
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2010
Subjects:
Customer-Centricity
Channel Management
Customer Value
Customer Relationship Management
Relationship Dependency
Loyalty
Profitability
Segmentation
Roadmap
Implementation
Success Measurement
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6414

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6414

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