Fungerande Reklam : En studie om de marknadsföringskanaler Generation Y exponeras för, använder samt påverkas av
The purpose of this thesis is to describe the marketing channels Gen Y is exposed to, uses and is influenced by. The thesis also seeks to comment on whether there are other factors, in addition to the marketing channels described, which influence Gen Y in their consumption choices. In addition, we i...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Ekonomihögskolan, ELNU
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5913 |