Kan man lita på en främling? : En studie om tillitskapande inom delningsekonomin
Purpose and Research question: The purpose of this study is to map how Swedish companies are working to build trust on their p2p platforms within the Sharing Economy. With this purpose in mind we formulated our research question as follows: How do Swedish companies work in order to build trust on th...
Main Authors: | , |
---|---|
Format: | Others |
Language: | Swedish |
Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2016
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54593 |