Does old school trust still apply? : A quantitative study in Sweden using concepts of original trust to highlight their function in a digitized world
Background: Opportunities for companies to interact with both each other and consumers expand drastically due to the everyday life that is getting more digital. Something that is important for businesses is loyalty. In order to gain loyalty from a customer, companies need to gain the customer’s trus...
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2016
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54005 |