Creativity and Efficiency in a Standardized New Product Development process : An exploratory case study in a global company
The purpose of this thesis is to explore how the standardization of a New Product Development (NPD) process affects creativity and efficiency. The research was conducted on a case company through several interviews with employees connected to the process with various experience within the company. S...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för maskinteknik (MT)
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53443 |