Opinion leaders in the new social environment : A Youtube case on social media opinion leaders
Due to the development of new technology, there has been a shift in many communication concepts. With consumers now gaining more control in the online environment, more influential consumers, or ‘opinion leaders’, can also gain from this increase in power. However, insufficient research has been con...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53422 |