Alla som ogillar annonser - räck upp en hand! : En attitydundersökning om reklam på Instagram
The aim of this thesis is to explain user attitudes toward advertising on Instagram. Two forms of marketing communication that we chose to focus on were native advertising and promoted advertising through celebrities. The main goal was to find out which attitudes Instagram users aged 18-35 years had...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Linnéuniversitetet, Institutionen för medier och journalistik (MJ)
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53123 |