Digitala dialoger - enkelt med nya tänket? : Om svenska hotellbranschens användning av sociala medier

The growth of social media has not only brought new challenges to the onlinecommunication landscape, but also opportunities for the organizations to communicatewith its public. The purpose of the thesis was divided into two parts. The first part wasintended to describe to extend to which the Swedish...

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Bibliographic Details
Main Authors: Eng, Arvid, Haglund, Felicia
Format: Others
Language:Swedish
Published: Linnéuniversitetet, Institutionen för medier och journalistik (MJ) 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52951