Kulturarv i marknadsföring : En fallstudie av Kosta Glasbruk
In this case study I investigate the marketing material published in 2015 by Kosta Glasswork. The aim of this study was to see if and how history and heritage was used for marketing purpose in the cultural economy. I first researched the history of the Glasswork to get a contextual introduction to t...
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| Format: | Others |
| Language: | Swedish |
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Linnéuniversitetet, Institutionen för kulturvetenskaper (KV)
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49187 |