Evaluating the application of CRM systems in Chinese companies by CSF
This thesis is about the current condition of Chinese Small and Medium sized Enterprise (SME) and the focus is on the Customer Relationship Management (CRM). This research also uses the concept of Critical Success Factors (CSF). The CSF are not established by any agreements or regulations; they are...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för informatik (IK)
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-47009 |