Online Brand personality in Sweden
This Paper is centered on online brand personality in the Swedish context. The study is carried out thanks to an existing Model of online brand personality. Precisely the online brand personality dimensions of Park et al., (2005). Parks et al’s. (2005) method was first tested in Korea which was also...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-46556 |